Syracuse University

Licensing Process

To license a product using the trademarks of Syracuse University, please contact The Collegiate Licensing Company (CLC) in Atlanta, GA at (770) 956-0520. They will initiate the licensing process which will include the following steps:

Phase I
You will be asked to:

complete an application form.
complete 3 reference forms: a Bank Reference Form, a Credit Reference Form, and an Insurance Reference Form. Each form must be verified and executed by the appropriate references.
provide a Marketing and Distribution Plan - Attached to the application will be a format for providing this information. CLC must have your plans for marketing and distributing collegiate products. This includes current distribution capabilities, advertising plans, and sales projections.
indicate the schools for which you are interested in becoming licensed. In addition to licensing for Syracuse University, you may request licensing for other schools within the CLC licensing program at that time.
remit a $50 non-refundable application fee.

Phase II
Once your application is submitted and accepted, you will enter into Phase II of the licensing process. This includes forwarding to CLC, within 60 days, artwork and/or samples incorporating your desired use of the University's marks.

You will be asked to complete an Artwork Approval Form for each design that you will be producing.
You will be asked to send one quality sample of each product for which you are requesting a licensure. Samples are at the expense of the applicant and will not be returned.
Once your artwork has been approved for appropriate trademark designations and PMS colors, samples will be reviewed by CLC's Product Review Committee. The following criteria will be evaluated:

Product/Logo Application Quality
Need for additional licensees in product category
Need for additional product through distribution capabilities
Uniqueness of designs, products, and/or logo application
Marketing and promotional capabilities
Company location
Royalty/Compliance history with CLC (if applicable)
Price Points

CLC's recommendation for approval or disapproval will be based on Syracuse University's needs as they pertain to the above criteria. Syracuse University will make the final decision as to whether or not your product is approved. The Phase II process takes at least four weeks.

Phase III
Once you are notified in writing by CLC that your product is approved, you will enter into Phase III - License Agreement Execution. The following requirements must be met:

Product Liability Insurance. You will be asked to provide proof of $1,000,000 of product liability insurance naming The Collegiate Licensing Company, its member universities, and their respective officers, agents, and employees as an additional insured. The additional insured endorsements must be in compliance with the endorsement form CG 20261186.
"Official Licensed Collegiate Product" (OLCP) Label. You will be asked to submit verification that the OLCP label shall be affixed to all merchandise bearing the marks of Syracuse University to CLC. This must be done in the form of a finished sample of each product for which you are requiring a licensure.
Upon completion of these requirements, you will be required to pay advanced royalty fees and these will vary depending upon the category of product you are licensing.

Please remember that until an agreement is executed, you remain unauthorized to manufacture and distribute merchandise bearing the marks of Syracuse University. Upon completion of all requirements listed above, you will receive a fully executed copy of your license agreement from The Collegiate Licensing Company.

For technical assistance contact webmaster@help.syr.edu

Trademarks & Licensing